Despite companies today adapting to the digital ad age, there’s one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube’s mix of targeting, video, and immediacy—along with the ability to personally influence customers—can be the key to catapulting a brand above its competitors to deliver measurable, notable results.Video-advertising specialist Tom Breeze has helped countless clients and brands create digital campaigns with amazing ROIs. In Viewability, he combines psychological research and time-tested tips to give you the secrets to YouTube advertising, including finding selling moments, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and more.There’s a huge audience waiting on YouTube, ready to engage with you and buy your product. All you need to do is learn how to connect with them in a whole new way.