How to Read Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction PDF
“Selling with EASE will help you close more deals, advance your career and build your income.”JEB BLOUNT - Bestselling Author of Fanatical Prospecting and People Buy YouThere are 4 distinct steps to every business transaction employed by all successful salespeople – and it’s the understanding and execution of those 4 steps that separates the elite from the rest of the pack.Why do we all find it so difficult to recall more than one or two occasions when we felt that we were treated exceptionally by the salesperson who dealt with us?Is it that the majority of those salespeople knew the four steps but chose not to make use of them? Or maybe common (sales) sense isn’t quite as common as many people like to pretend it is.If that’s the case, then it’s probably time for this information to be broken down, simplified and re-explained – so that it can be implemented effectively by all those who find themselves at the frontline.If you want genuine sales and business success that (as an added bonus) leads to satisfied customers who would happily recommend you and then come back for more – then you really need to read this book.Chris Murray is founder and Managing Director of the Varda Kreuz Training Group and has become prominent as an inspirational speaker, author and business coach; delivering training workshops and keynote speeches that challenge teams to re-examine what it means to be ‘in sales’ and requiring them to stand back and view the whole experience from a refreshingly different angle.His books include The Extremely Successful Salesman’s Club – which was an Amazon Number 1 Best Seller heralded as the Da Vinci Code for salespeople – and The Managers Guide to Achieving FAME.He has also written and contributed to articles for a number of institutions, magazines and websites including; the Institute of Sales and Marketing Management, Training Magazine Europe, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post and USA Today.
